Worked on managing the digital presence of Macao clothing store through a combination of social media management and Meta Ads campaigns. My responsibilities included creating engaging posters and visual content, planning and scheduling social media posts, and maintaining a consistent brand identity across platforms. Alongside content creation, I also supported Meta Ads activities such as audience targeting, campaign setup, and monitoring performance to improve reach and engagement. Focused on aligning both organic content and paid campaigns to strengthen brand visibility, attract the right audience, and drive better engagement. Through consistent design, strategic planning, and ad optimization support, the goal was to enhance overall online presence and marketing performance of the brand.